LAGUNITAS, GALLO, BEAM SUNTORY

Problem: Our friends at Lagunitas were getting ready to release Super Cluster, a far-out Imperial IPA worthy of attention from across the cosmos. We were tasked with making social content, with a budget of…$0.

Solution: DIY dioramas, props, and a little bit of green screen magic. SOCIALDEVIANT used our new production facilities to create several waves of paid and organic content.

CD: Nickolas Daniel

ACD/AD: Randy Pfeil

ACD/AD: Eric Garcia-Benitiez

Content Production: Kevin Hill

Sr. CW: Lauren Haberman

Jr. CW: Emily Beeler

Problem: Mila Kunis’ personal barrel of bourbon was earmarked for a promotional push during the Oscars. However, since we didn’t have a physical presence on the big night, we needed to find an on-the-fly way to get buzz.

Solution: The night of the Oscars, we created a cross-agency social media war room for Jim Beam to live-Tweet the big night. We collaborated with internal partners and Mila Kunis to create messaging strategy, ad hoc content creation, and most importantly, a charitable donation for Mila’s personal barrel of bourbon.

Problem: Andre Champagnes, despite its reputation as the bubbly of choice for raging college tailgaters on Saturdays, struggled to connect at other food and beverage occasions – specifically at brunch.

Solution: A full revamp of Andre Champagne’s organic social content in the summer of 2019, with particular emphasis placed on brunch culture. This meant planned static and video shoots, asset creation, tone development, and experiential capture opportunities.