SHAPE WHAT’S NEXT

Problem: The creative class is growing exponentially in number and influence. But, with amorphous career and education options, many future creatives are unsure what the first step should be.

Solution: “Shape What’s Next.” a digital- and social-first platform. We spent extensive time interviewing three Columbia College Chicago students about their experiences at the school. Over the course of a two-and-a-half-day shoot, we followed each one around campus, getting a peek into their daily creative lives. We even scored the spots with music from one of them, Charlie Curtis-Beard.

CD: Nickolas Daniel

ACD/AD: Randy Pfeil

Sr. CW: Lauren Haberman

Content Production: Kevin Hill