FREE TO BE

Problem: Jeep drivers consistently value adventure and luxury – but seldom at the same time.

Solution: Editorial content and creative for the Jeep Grand Cherokee “Free to Be” launch campaign.  We were tasked with concepting long-form editorial videos for partners like Vox and the New York Times. The idea was that despite the political climate (ah, 2017 feels like so long ago…) no matter your preferences, the Grand Cherokee helped you be the person you were going to be. For some, that meant weekend retreats in a quiet, pastoral setting. For others, that meant an adventurous excursion into the wildness.

CD: Bret Hawpe

Sr. CW: Nickolas Daniel

Sr. AD: Derek Keuchel