• Work
  • Other writing
  • Bio/Contact

Nickolas Daniel

Copywriter. Creative Director. Etc.

  • Work
  • Other writing
  • Bio/Contact

HONOR THE WORK  

Problem: Red Wing struggled to connect with Millennial craftsmen who often turned to cheaper work boot options. But, paradoxically, younger craftsmen trust and seek the opinions of the most experienced people on the job site.

Solution: A campaign (Honor the Work) and installation (The Wall of Honor) that gave those veteran workers a platform to share their monumental work achievements with the world. The Wall of Honor campaign spanned physical, digital and social.

ECD: Caroline Chen

ACD/CW: Nickolas Daniel

ACD/AD: Eric Garcia-Benitez

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