VICKS SEVERE: THE SEVERE SQUAD

Vicks dominates the cold and flu category. But they recognized that some symptoms are too tough for almost any medicine. Enter: The new “Vicks Severe” line of products. To stand out, we needed a fun way to show just how effective these cold fighters could be. We createed the "Vicks Severe Squad," a superhero team of cold symptom-fighting products that could swoop in to save you, day or night.